Joan’s style hasn’t evolved as much as that of the other, younger characters in the show. It has however, been fine-tuned to absolute perfection.
Filed under: Fashion, Pop Culture, Style | Tags: 1960s, Betty Draper, Joan Holloway, Mad Men
It’s back! With even more sartorial delights. This first post is a general one – Betty, Don, Peggy and the office. Next time… Joan.
Filed under: Fashion
The previous YSL post had a lot of wearable pieces you could go to work in. Seeing as I need to start looking for a job, I thought I’d go through my folders and pull out anything smart, practical and chic. I wasn’t very organised when I started saving images, so I have no idea who designed most of these 
Updates have been slack because I’ve been working on my final project. It’s been full of ups and downs as I haven’t been enjoying designing lately. Concept and images behind the cut.
Yesterday saw my first foray in to art direction when I shot my own fashion photography in a proper studio. I was part of a team of three. We shared responsibilities across the board but my focus was on styling, art direction and later, image editing. The model is fellow student Solmaz; she could dance flamenco and she even bought her own music with her which was brilliant. We did not want her look to be total cliché of Spanish tradition and culture so we dressed her in contemporary clothing that is Spanish in essence. There is a line separating Spanish and Mexican fashion and I think we did cross it a little but it is not hugely important at this point.
The biggest obstacle we faced was lighting. Setting it up took longer than I wanted it to and I would have liked to have tried more combinations of both lighting and clothing before running out of time. Solmaz was confident, trusting and a good mover. When I studied the images afterwards I realised she was pulling the same expression in most of the shots – one that looks more disgusted rather than fierce or intense and I wish now that I had asked her to convey a greater variety of emotions.
There is a lot of work involved in organising a studio shoot and it certainly raised my stress levels, but when it’s not trying it is incredibly exhilarating and rewarding so I’m definitely keen to do it again in the near future. Perhaps next time it’ll be on location.
Here are the shots that I deem best. All have been edited with Photoshop. Click for full size versions.
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